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Predictably Irrational by Dan Ariely
mobi, epub, pdf |eng | 2008-03-03 | Author:Dan Ariely

Reflections on the Challenges of Ownership In 2007 and 2008, home values across America plummeted as fast as George W. Bush’s approval ratings. Each month brought with it more bad ...
( Category: Consumer Behavior March 25,2014 )
Stumbling on Happiness by Daniel Gilbert
mobi, epub, azw3 |eng | 2006-05-01 | Author:Daniel Gilbert

Onward Historians use the word presentism to describe the tendency to judge historical figures by contemporary standards. As much as we all despise racism and sexism, these isms have only ...
( Category: Cognitive March 25,2014 )
Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein; Steve J. Martin; Robert B. Cialdini
mobi, epub |eng | 2008-06-10 | Author:Noah J. Goldstein; Steve J. Martin; Robert B. Cialdini

Document Outline Preface Introduction 1. How can inconveniencing your audience increase your persuasiveness? 2. What shifts the bandwagon effect into another gear? 3. What common mistake causes messages to self-destruct? ...
( Category: Marketing March 25,2014 )
Brandwashed by Martin Lindstrom
mobi, epub |eng | 2011-09-19 | Author:Martin Lindstrom

Haven’t I Seen You Somewhere Before? One of the classic (literally)—and most effective—ways companies create the nostalgia factor is by dusting off and rereleasing commercials, slogans, or ad campaigns from ...
( Category: Research March 25,2014 )
The tipping point: how little things can make a big difference by Malcolm Gladwell
mobi, epub |eng | 2002-03-14 | Author:Malcolm Gladwell

4. In chapter 2, when I was discussing what made someone like Mark Alpert so important in word of mouth epidemics, I talked about two seemingly counterintuitive aspects of persuasion. ...
( Category: Consumer Behavior March 25,2014 )
A Right Mental Attitude by Jerry Savelle
mobi |eng | 2011-09-30 | Author:Jerry Savelle

CHAPTER EIGHT Two Avenues —Faith and Fear When Peter said, Wherefore gird up the loins of your mind, be sober, and hope to the end for the grace that is ...
( Category: General March 25,2014 )
Outliers: the story of success by Malcolm Gladwell
mobi, epub |eng | 2008-11-18 | Author:Malcolm Gladwell

CHAPTER SEVEN The Ethnic Theory of Plane Crashes "CAPTAIN, THE WEATHER RADAR HAS HELPED US A LOT." 1. On the morning of August 5, 1997, the captain of Korean Air ...
( Category: Social Psychology & Interactions March 25,2014 )
StrengthsFinder 2.0 by Rath Tom
mobi, epub |eng | 2007-01-31 | Author:Rath, Tom [Rath, Tom]

Discipline Sounds Like This: Les T., hospitality manager: “The turning point in my career was attending one of those time-management courses some years back. I was always disciplined, but the ...
( Category: General March 25,2014 )
The Art of Choosing by Sheena Iyengar
mobi, epub |eng | 2010-01-02 | Author:Sheena Iyengar

VI. THE 500-POUND GORILLA IN THE ROOM The freedom lover (and Coke drinker) in you may be thinking that there must be something you can do to counteract all the ...
( Category: Applied Psychology March 25,2014 )
Everything Is Obvious: *Once You Know the Answer by Duncan J. Watts
mobi, epub |eng | 2011-03-29 | Author:Duncan J. Watts

FUTURE SHOCK No matter how carefully you adhere to this advice, a serious limitation with all prediction methods is that they are only reliable to the extent that the same ...
( Category: Cognitive March 25,2014 )
Decisive by Chip Heath
mobi, epub |eng | 2013-03-25 | Author:Chip Heath

IT WAS PRECISELY THE fear of being overcome by emotion that led Andrew Hallam, a Canadian high-school English teacher, to invent his own car-buying process. Hallam was no ordinary teacher. ...
( Category: Decision-Making & Problem Solving March 25,2014 )
Super Freakonomics by Steven D. Levitt & Stephen J. Dubner
mobi, epub |eng | 2009-10-20 | Author:Steven D. Levitt & Stephen J. Dubner

The legend held that thirty-eight people “remained at their windows in fascination” and “watched a killer stalk and stab a woman in three separate attacks” but “not one person telephoned ...
( Category: Theory March 25,2014 )
Moneyball by Michael Lewis
mobi, epub |eng | 2003-03-20 | Author:Michael Lewis

IT WASN’T LONG after a player was traded to Oakland before he realized that his new team ran differently from any of his previous ones, although it generally took him ...
( Category: Management March 25,2014 )
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets
mobi |eng | 2008-10-05 | Author:Taleb, Nassim Nicholas [Taleb, Nassim Nicholas]

Too Much Work Marc’s body became progressively flabbier, and his bespoke suits needed periodic visits to the tailor, in spite of his occasional crash diets. After he got over the ...
( Category: Statistics March 25,2014 )
Bitter Pill: Why Medical Bills Are Killing Us by Brill Steven
mobi |eng | 2013-03-07 | Author:Brill, Steven [Brill, Steven]

Stone organized these and other bills into an elaborate spreadsheet — a ledger documenting how catastrophic illness in America unleashes its own mini-GDP. In July, Stone figured out that Steven ...
( Category: Medical Books March 25,2014 )

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